Lamar Jackson and Dale Earnhardt Jr. are currently in a legal dispute regarding the trademark of the number 8.

Jackson, who has a history with the number 8, is challenging Earnhardt Jr. for the legal use of the number.

Lamar Jackson and Dale Earnhardt Jr. (Photo via Imagn Images)

The NFL quarterback, who has prominently worn No. 8 throughout his NFL career with the Baltimore Ravens, filed a Notice of Opposition with the U.S. Patent and Trademark Office (USPTO).

The two-time NFL MVP challenges Earnhardt’s intent to trademark a stylized version of the number 8, which Earnhardt uses on his race cars. Jackson argues that the NASCAR legend’s trademark application conflicts with his own established rights.

However, Jackson has previously trademarked phrases, including “ERA 8” and “ERA 8 BY LAMAR JACKSON,” covering various products such as clothing and sports gear.

Jackson claims he is “widely associated” with No. 8 due to his NFL accomplishments in his opposition filing. According to him, Earnhardt’s trademarks could misleadingly suggest a connection between the two athletes.

Earnhardt is seeking protections for merchandise related to apparel and toys, such as die-cast cars. The matter will advance to the Trademark Trial and Appeal Board (TTAB).

Lamar Jackson Went Against Troy Aikman Over Number 8 Last Year

Lamar Jackson (Photo by Geoff Burke/Imagn Images)

While Lamar Jackson and Dale Earnhardt Jr. are going up against each other, this isn’t Jackson’s first going bonkers over number 8.

He previously objected to Troy Aikman’s use of the number in a different trademark complaint.

The two star NFL quarterbacks, Lamar Jackson and Troy Aikman, were in the middle of a surprising legal battle over the number 8 last year. According to reports from ESPN’s Michael Rothstein, Lamar took issue with Troy using “eight” on his merchandise. He claimed that it could confuse fans about which quarterback the products are really linked to.

Lamar filed his complaint on July 9 against a company called FL101, where Aikman is a director. FL101 owns several trademarks featuring the number 8, mostly for beverages like beer and energy drinks.

Jackson’s team argued that Aikman’s products are very similar in how they sound and look, as well as what they represent.

What’s particularly interesting is that Lamar believes he’s done a lot to promote the number 8 as part of his own brand. He holds trademarks like “Era 8” and “You 8 yet?” to capitalize on that.

Christine Farley, an intellectual property law professor, weighed in on this unusual dispute. He noted that you can actually trademark many things, including numbers. So, while some might wonder how you can own a number, the reality is that one can indeed trademark a number, just like scents or colors!

NASCAR Team Takes Brutal Shot At Lamar Jackson On Social Media After Ravens QB Sued Dale Earnhardt Jr.

A NASCAR Cup Series team took a shot at Lamar Jackson on Saturday following the quarterback’s foray into racing news for quite an odd reason.

The Baltimore Ravens star seems to be very possessive when it comes to his jersey number and, as a result, filed a notice of opposition claim via his legal team earlier this week in an attempt to stop Dale Earnhardt Jr. and JR Motorsports from using the original No. 8 logo.

Lamar Jackson and Dale Earnhardt Jr. (Photos via Imagn Images)

Jackson, who previously trademarked “ERA8 by Lamar Jackson,” is said to have had concerns over Earnhardt possibly confusing consumers if he got his own trademark for the number.

The QB’s filing didn’t have much to stand on, however, with the driver and team owner disclosing on Friday that he secured the rights to use a stylized version of said numeral he had from his time with Dale Earnhardt, Inc.

RFK Racing Clowns Lamar Jackson In Thinly-Veiled Jibe

Jackson’s short rift with Earnhardt has seemingly earned him some ire in the NASCAR community because he was the target of a social media post from RFK Racing on Saturday showing Brad Keselowski and Chris Buescher’s cars, which are numbered 6 and 17, respectively.

“Excited to have Baker Mayfield and Josh Allen numbers on the cars this weekend,” they captioned the post.

Check it out below:

Jackson, who tried to stop former NFL quarterback Troy Aikman from filing for a No. 8-related trademark last year, has not commented on his latest dispute.

Well played by RFK, in any case.